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Sony Bravia KDL40W4000 LCD HD Ready Digital Television 40 Inch

In a gorgeous Midnight Sky finish, the Sony Bravia KDL40W4000 looks as good as the images it produces.This top class TV features 1080p true high definition. Add in clever 24p True Cinema technology, and when the KDL40W4000 is connected to a Blu-Ray disc player, it displays the original 24 frames per second just as the camera first recorded them. So you see and hear exactly what was intended. Sony’s updated Bravia 2 picture enhancement engine, in conjunction with an Advanced Contrast Enhancer, ensures you’ll always experience incredibly clear and defined images. An on-screen XrossMediaBar eliminates the clumsy navigation you find on some TVs, making it a breeze to browse all the televisions functions. If you have a digital camera, why not take advantage of the Picture Frame mode? This presents your snaps in HD quality using a picture setting that recaptures the warm characteristics of film. You can even personalise your TV with your own pictures from the built-in USB Photoviewer, or use any of six preloaded images ranging from pop art to Van Gogh.Great picture quality is also matched by great sound with Virtual Dolby Surround and BBE ViVA sound technology. It creates an atmospheric, enveloping surround sound effect from just two built-in speakers. An integrated digital TV tuner means you’ll have access to a wide selection of Freeview channels and radio stations. The KDL40W4000 also arrives with a matching table top stand. The clever Bravia Theatre Sync function also makes life simpler if you want to add a home cinema system. By connecting compatible systems (Sony BRAVIA Theatre Sync enabled) via HDMI connections, you’ll have one-touch control over the entire system, and far fewer buttons to press to get started. This television is ‘high definition ready’ which means it has the ability to display high definition signals with the addition of a separate HD receiver. HD broadcasts are at a much higher resolution than regular analogue or digital broadcasts and have greatly enhanced picture quality. The level of detail is astonishing with clearer, sharper and more vibrant images.1080p 1080p is the purest form of high definition that a television can display. This leads to a smoother, more film-like image, which will satisfy sports and movie lovers alike. With a 1080p signal, the information that makes up an image is displayed “progressively” or all at once, rather than in an “interlaced” fashion.

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